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When do our messages reach these consumers? We reach men and women everyday, during their daily routines, maximizing the effectiveness of the advertiser's message. In the morning, during their drives, on the way to work, alone and uninterrupted with no competition, in their cars, at the office, during lunch. We deliver your message directly into the consumer's hands. We reach men and women all day through a medium that is second in popularity only to water and in a market within which 80% of the U.S. population participates. |
How do marketers buy a program? Select which markets you would like to be in and the coverage which makes the most sense to your marketing plan. We can customize your campaign to fit your needs. We'll develop a proposal or campaign for your review. How do TheSmartCups make their way into the hands of the consumer? We work with our own proprietary network of coffee shops, businesses, and campus cafés to provide TheSmartCups at no cost to them. In turn, they replace their non-environmentally friendly cups, which they would ordinarily be required to purchase. Those cups are one of their top three expenses, hence with TheSmartCup they will cut their costs, which in turn means an increase in profits. Our network literally brings your message directly into the hands of the consumer. We've heard you get subsidiary advertising through TheSmartCups. How? Unlike magazine, television, radio, or other conventional media, TheSmartCup provides secondary advertising as a "walking billboard." One person with one cup can be seen by many (on average, 6 people other than the original consumer). We bring your message into the hands of the consumer, who in turn shows your message to whomever is around. Further, we appreciate your participation in doing something good for the environment and becoming involved in a beneficial cause. We know that what's good for business can also be good for the environment, and we're thankful that you know it too. We'll help spread the word about your valuable support by including your name, whether you are a coffee shop or an advertiser, in all of our publicity, promotional material, and press releases. How do we guarantee delivery of your message? We maintain control of our in-house distribution system by tracking inventory, delivery, and location of your cups. We will provide a proof of performance report with your monthly billing statement documenting each coffee shop in each market who ordered, the delivery date, the shipping address, and the number of cups distributed making us fully audited. Do consumers like TheSmartCup even though there is advertising? According to research, consumers love receiving a product that improves the environment and are excited to be able to participate in making a difference. They are more likely to purchase products from brands that support the environment. What do coffee companies, businesses, and campuses think of TheSmartCup? Because TheSmartCups are provided at no cost to our proprietary network, they deliver significant savings to their bottom line. The fact that their customers prefer TheSmartcup over non-environmentally friendly cups allows our clientele to provide them added value. |
Frequently Asked Questions |