business

300% more viewing time vs. television commercials, print, or
outdoor media, which means 3x more exposure. Coffee cups
remain in front of consumers for extended periods of time, giving your
message that much more exposure than the mere seconds that other
media have to engage its audience

Direct, hands on, personal, hand-to-hand marketing that works
three times as long as traditional forms of advertising and
sponsorship programs.
TheSmartCup provides on-going communications for three times as
long and drives more uninterrupted impressions on target consumers.
We literally put your message into the hands of the consumer.

Guaranteed exposure to your target audience. They are so
utilitarian, and with our detailed targeted placement there is no media
waste. You can reach consumers when and where your message is
most relevant. In the morning, in cars, alone & uninterrupted, during
meals, in homes, at work. Reach your market by putting your brand
directly into their hands

Reaffirm your brand. Coffee drinkers return to their local cafes. 80%
of the US population participates in drinking coffee. Drinkers spend an
average of 45 hrs per year in line for their coffee. TheSmartCup works
hard to continually reaffirm your brand and we guarantee that your
advertisement will be viewed daily during the life of your campaign

Targets specific markets and consumers who are coffee drinkers.
Control your audience, your distribution, your target, your presence,
and your communications. You control exactly when and where your
message is seen.

TheSmartCup impacts consumers at critcal times of the day.
Target consumers and guarantee you are reaching them when they're
relaxed and positive. Reach workers who shop during their breaks,
directly after viewing your advertisement.

Receive secondary advertising. One person with one coffee cup
advertises to anyone else around. TheSmartCup is a walking
advertisement. Think Starbucks. Their brilliant marketing strategy is to
get people to converse, talk, and contemplate. Four friends sitting in a
coffee shop, four different messages, four times as much exposure.
Each of TheSmartCups become a mobile advertisement for your
campaign. 70% of patrons leave the coffee shop with their coffee.
Take-away coffee is consumed on the go and in the office, creating
even greater exposure for your brand

Very few other media platforms work as efficiently or as long.
Once a magazine is read its impression fades. After a TV ad runs, it
has no impression.

95% read-through ratio, delivering one of the highest reader retention
rates in advertising

Unlike other media, TheSmartCup has nearly 100% view/open
rates. TheSmartCup will place your ad directly into the consumer's
hands, literally. Displaying your ad on the coffee cups makes it
impossible for consumers to ignore

Help people, support U.S. jobs, and become Environmentally
friendly. Our manufacturer helps provide jobs for the blind and visually
impaired. Further, TheSmartCup is made from 100% compostable,
recyclable, and biodegradable products without harmful petroleum
based plastics. Consumers like the idea of participating in a good
cause and enjoy helping the environment. Consumers are more likely to
purchase products from a company that supports environmentally
friendly programs

Easy to buy with our national, regional, or local targeting
packages. Target areas by DMA, zip code, or neighborhood.

Market exclusivity. We will refrain from having competing advertisers
in the same markets during distributions. Further, with your
advertisement placed exclusively on each cup, your brand has the full
attention of the consumer. Being the sole advertiser helps your brand
cut through the clutter

Seven impressions per cup and an average of 49 minutes of viewing
time. An impression is the actual exposure of the printed ad to the
consumer

Costs less than most other forms of alternative advertising media.
They're cost effective, maximizing return on investment

We use coupon redemption rates for measurement